Study Task 5

 Study Task 5

Title - 

Significance - interest in the development of youth culture and 1960s era - bloom of youth culture and  rebellion. As well as an interest in 1960s art prints

>Comparison of youth culture from then to now?

>Rise of youth culture?

> How the media portrays it and how it actually is?

>How has it affected our modern day life?

>How art was transformed?

>1960s fashion?
>Youth and music uproar?

Blaikie, A (2000). Sociology Vol.34. United Kingdom: BSA Publication Limited. p.817

A, Bennett (1999). Sociology vol.33. United Kingdom: BSA Publication Limited

1960s icon

1960s fashion

Youth movement

Beatles fans

Relevant Images

Relevant Images

1960s fashion turns bright bold and daring - reflecting the behaviour of youth culture

1960s art - very colourful - style for illustrative piece

Thoughts for essay

THOUGHTS

Thinking blankly about what I could write for my essay based on youth culture and began to brainstorm ideas to give myself some sort of starting point.

>GOOGLE YOUTH CULTURE

It showed that youth culture wasn't just something seen in our modern day, but has always been there, which made me realise that I didn't just have to do something based on what the current scene is.

I then remembered that the 1960s was rife for youth culture, with the birth of the mods and the rockers with such a rebellious 'we can do what we want' ethos. As well as previously studying this era at school, I'm also really interested in 1960s prints as I based my final piece last year on this style. So I think as a starting point this may work quite well together as an essay and in turn produce an illustrative piece that I can be passionate about.

Discourse Analysis

Discourse analysis of McBess' tfl poster

In 2013 French illustrator McBess did a series of posters for tfl showing irritation traits of people who take public transport and don't follow the unwritten London commuter code. Tfl wanted these posters to encourage the public to become more aware of others around them and so change their behaviour for the best. You can see these posters around London, in the tube/train/bus stations.

MCBESS' work has it's own unique style of characterisation which I think works well, as it makes you want to look at the poster instead of blending into the rest of the bland helvetica adverts about cold tablets.

The poster itself is very simple which I think also works well. This is because you need to have something that you can take in quickly, as commuters don't have time to stop and read a poster. McBess does this by using monochrome so the audience just focuses on the image itself rather than all the colours getting in the way. Also the image itself is very self explanatory, of a guy in his 20s needing to throw up and a stranger helping him. This is a classic case of simplicity being the key to success. 

The image is aimed more to the younger generation, as the guy that needs to throw up looks somewhere in his 20s. It is also thought by the majority that youths cause the most disruption on public transport, so the poster had to be 'teenager friendly' - no helvetica here. 

The image is also accompanied by a short piece of poetry about how you should help someone if you see that they're feeling sick. This was added due to the current thriving poetry community and to celebrate National Poetry Day, as well as adding an element of excitement and fun to the piece. I also think that by using a poem instead of just plain text with an instruction makes it more playful, in turn making it more rememberable and more enjoyable to read. 

Keyword

SOCIETY 
so·ci·e·ty 

n. pl.  so·ci·e·ties

1. 

a. The totality of social relationships among humans.

b. A group of humans broadly distinguished from other groups by mutual interests, participation in characteristicrelationships, shared institutions, and a common culture.

c. The institutions and culture of a distinct self-perpetuating group.

2. An organization or association of persons engaged in a common profession, activity, or interest: a folklore society; asociety of bird watchers.

3.

a. The rich, privileged, and fashionable social class.

b. The socially dominant members of a community.

4. Companionship; company: enjoys the society of friends and family members.

5. Biology A colony or community of organisms, usually of the same species: an insect society.

MCBESS - transport posters

Relevant book

LIBRARY CATALOGUE REFERENCE: 301.412

In all honesty, I had no idea what book to pick for this area of work. So, I thought I should go for something that was in the field of my own personal interest, which is society. Im also quite interested in the different approaches to feminism and how people criticise the subject, so thought that I should maybe look at this area in terms of how illustration has taken a part of feminism.