Friday 23 October 2015

Starbucks - Develop ideas

STARBUCKS AND CONSUMERISM 

Research -

Adding humour to it - taking the piss out of the stigma 


'Basic white girl' emerging from Starbucks - Alexis Price Oct 7th 2014 - https://thebutlercollegian.com/?p=17810

I asked several Butler students, “When does something become ‘basic’?” And many responses could be summed up in what freshman Blake Dreihaus stated.
“I feel like overuse makes something ‘basic,’” Dreihaus said. “When it’s no longer exciting.”

The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism - Thomas Frank (BOOK)

Matt Stabile - May 2014 - http://www.theexpeditioner.com/travel-philosophy/Slavoj-Zizek-On-Starbucks-And-The-Hidden-Price-Of-Consumerism/



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