OUIL501 Study task 4

1. These texts all draw to similar conclusions of being how the modern consumer has changed how we as designers work. Due to their demand, graphic designers (used in both the 'First things first' manifestos) must work to please this consumer. This renders the graphic designers abilities, being only useful for the wanting of appealing chocolate bar wrappers. Also, they all carry the same aggressive tone, putting forward one meaning of thinking without admitting that there could be other factors that are altering the creative world.

2. 
Maybe this image by Matt Kenyon might not specifically show how designers abilities have been driven into advertising, but how we as consumers have become slaves to the system. As it says in 'Fuck Committees',  "By now, virtually all media, architecture, product and graphic design have been freed from ideas, individual passion, and have been relegated to a role of corporate servitude" meaning how we've all lost our individuality. This image reflects this, by loosing our individual flare, we have part of the sheep system of abiding by our inner consumer needs.

3. 'Fuck Committees' puts together this idea that creative people now work for the 'bottom line', working to what us consumers want. Thus making anything that used to made with a designers brain now boring and samey, shown in the sentence "All cars look the same. Architectural decisions are made by accountants. Ads are stupid. Theater is dead." The short snappy sentences coming across quite  bitter, and using words such as 'stupid' giving the article quite a childish voice. It sounds like the author of this article has had a bad experience being a designer and wants to blame the worlds for their problems in a child tantrum like manner.

OUIL501 Essay Plan/Research Study Task 3

I was really struggling with my essay. The sessions had helped me with how to analyse texts and how to write, which was useful. But I was still a bit stuck. I knew I wanted to do it on Starbucks, but not really sure how I'm going to go about it or what themes/important pieces of information that I should include. So I thought I really need to sit myself down just me and google to have a look at what I could do, and surprisingly, managed to get my ideas together...

I am a lot more confident now with how I am with my work, as I feel like I'm in a better place with my plan than last year. I think that (hopefully) this essay WILL run more smoothly




OUIL501 Exploration through drawing

I have my subject for my essay, but I'm still not sure what direction I'm going to go in. So instead of just doing nothing, I thought I should start putting pen to paper, literally drawing anything that came to my head that was relevant.
Of course the first thing was the Starbucks logo itself, so I thought I should draw her a few times just to get that out the way. This then, for some reason, turned into creating made up campaigns. I had seen an advert for Starbucks...

It made me think how scarily aggressive their campaign is, threatening other coffee businesses with brash bold lettering. So I thought I should do something similar just to see where it takes me (shown on issuu) I think that maybe this is something that I could do for my publication? Maybe creating a series of made up adverts for Starbucks and similar big corporations. Although I am still a bit stuck on my essay, this has got my creativity flowing slightly