Sunday 25 September 2016
'The Disneyization of Society' - Alan Bryman (Notes)
Bibliography - Alan Bryman, 2004. The Disneyization of Society. 1 Edition. SAGE Publications Ltd
What is Disneyization?: "The process by which the principles of the Disney theme parks are coming to dominate more and more sectors of American society as well as the rest of the world."
Googling Disneyization: Came with extra sources that I could look at
Wiki - Disneyfication (also called Disneyization) is a term which describes the transformation of something, usually society at large, to resemble The Walt Disney Company's theme parks. The latter term appears in Andre Kehoe's 1991 book, "Christian Contradictions and the World Revolution": "This bogus culture imposed hour after hour on the people by the media is a serious interference with free thinking and therefore free action. It is part of what Peter K Fallon of New York University, in an admirable phrase, calls the Disneyisation of society."[1] The phrase later appears in Sharon Zukin's book, The Cultures of Cities (1996:128), and was popularized by Alan Bryman in a 2004 book, The Disneyization of Society. Disneyfication of urban space is explored in Jeff Ferrell's Tearing Down the Streets: Adventures in Urban Anarchy. Social scientists writing about urban transformation employ both terms.
French philosopher Jean Baudrillard: says that Disneyland is the most real place in the U.S. because it's not pretending to be something that it isn't. In his essay Simulations he writes:
"Disneyland is presented as imaginary in order to make us believe that the rest is real, when in fact all of Los Angeles and the America surrounding it are no longer real, but of the order of the hyper-real and of simulation."
What is Disneyization?: "The process by which the principles of the Disney theme parks are coming to dominate more and more sectors of American society as well as the rest of the world."
Googling Disneyization: Came with extra sources that I could look at
Wiki - Disneyfication (also called Disneyization) is a term which describes the transformation of something, usually society at large, to resemble The Walt Disney Company's theme parks. The latter term appears in Andre Kehoe's 1991 book, "Christian Contradictions and the World Revolution": "This bogus culture imposed hour after hour on the people by the media is a serious interference with free thinking and therefore free action. It is part of what Peter K Fallon of New York University, in an admirable phrase, calls the Disneyisation of society."[1] The phrase later appears in Sharon Zukin's book, The Cultures of Cities (1996:128), and was popularized by Alan Bryman in a 2004 book, The Disneyization of Society. Disneyfication of urban space is explored in Jeff Ferrell's Tearing Down the Streets: Adventures in Urban Anarchy. Social scientists writing about urban transformation employ both terms.
French philosopher Jean Baudrillard: says that Disneyland is the most real place in the U.S. because it's not pretending to be something that it isn't. In his essay Simulations he writes:
"Disneyland is presented as imaginary in order to make us believe that the rest is real, when in fact all of Los Angeles and the America surrounding it are no longer real, but of the order of the hyper-real and of simulation."
^ I find this concept extremely interesting, but not sure if I can explore something that isn't necesarily linked to illustration. But, it does link closely to my Cop2 as I looked at McDonaldization, so I already have some general information on the subject. I also know that I can illustrate the subject successfully.
Useful quotes from book:
p.1 "The Disney theme park principles may well have leaked into our social institutions and practices without the aid of the parks themselves."
p.2 Dimensions of Disneyization:
"THEMING - Clothing institutions or objects in a narrative that is largely related to the institution or object to which it is applied, such as casino or restaurant with a wild west theme narrative;
HYBRIDD CONSUMPTION - A general trend whereby the forms of consumption associated with different institutional spheres become interlocked with each other and increasingly difficult to distinguish;
MERCHANDISING - The promotion and sale of goods in the form of or bearing copyright images and/or logos, including such products made under licence;
PERFORMATIVE LABOUR - The growing tendency for frontline service work to be viewed as a performance, especially one in which the deliberate display of a certain mood is seen as part of the labour involved in service work."
p.4 Disneyization parallels McDonaldization - Disneyization meant to be a slightly ironic yet serious adaptation of McDonaldization
'One of the main foundations for Disneyization is that of increasing the appeal of goods and services and the settings in which they are purveyed in the increasingly homogenised environments hat are products of Mcdonaldization.'
'In essence, Disneyization is about consumption.'
> consumption is disneyization's driving force.
'It exchanges the mundane blandness of homogenised consumption experiences with frequently spectacular experiences.'
> Disneyization seeks to remove a consumer's need for basic things and replace it with consumption beyond necessity
example given: 'eating in a standard McDonald's burger or burger king may fulfil the basic need of hunger cheaply and in a predictable environment, but Disneyized restaurants are likely to provide an experience that gives the impression of being different and even a sense of the dramatic while being in a location that perhaps increases the likelihood that the consumer will engage in other types of consumption, such as purchasing merchandise or participating in other activities in a hybrid consumption setting.'
^ this becomes more successful when accompanied with theming
http://www.ephemerajournal.org/sites/default/files/5-3hancock.pdf
^ an article that stems of this book
p.1 "The Disney theme park principles may well have leaked into our social institutions and practices without the aid of the parks themselves."
p.2 Dimensions of Disneyization:
"THEMING - Clothing institutions or objects in a narrative that is largely related to the institution or object to which it is applied, such as casino or restaurant with a wild west theme narrative;
HYBRIDD CONSUMPTION - A general trend whereby the forms of consumption associated with different institutional spheres become interlocked with each other and increasingly difficult to distinguish;
MERCHANDISING - The promotion and sale of goods in the form of or bearing copyright images and/or logos, including such products made under licence;
PERFORMATIVE LABOUR - The growing tendency for frontline service work to be viewed as a performance, especially one in which the deliberate display of a certain mood is seen as part of the labour involved in service work."
p.4 Disneyization parallels McDonaldization - Disneyization meant to be a slightly ironic yet serious adaptation of McDonaldization
'One of the main foundations for Disneyization is that of increasing the appeal of goods and services and the settings in which they are purveyed in the increasingly homogenised environments hat are products of Mcdonaldization.'
'In essence, Disneyization is about consumption.'
> consumption is disneyization's driving force.
'It exchanges the mundane blandness of homogenised consumption experiences with frequently spectacular experiences.'
> Disneyization seeks to remove a consumer's need for basic things and replace it with consumption beyond necessity
example given: 'eating in a standard McDonald's burger or burger king may fulfil the basic need of hunger cheaply and in a predictable environment, but Disneyized restaurants are likely to provide an experience that gives the impression of being different and even a sense of the dramatic while being in a location that perhaps increases the likelihood that the consumer will engage in other types of consumption, such as purchasing merchandise or participating in other activities in a hybrid consumption setting.'
^ this becomes more successful when accompanied with theming
http://www.ephemerajournal.org/sites/default/files/5-3hancock.pdf
^ an article that stems of this book
Sunday 18 September 2016
Consumer Psychology - book notes
Consumer Psychology - book notes and possible useful references
Harvard ref: Cathrine Jansson-Boyd, 2010. Consumer Psychology. 1 Edition. Open University Press.
p.3 how consumption affect people's lives
>Products can hold social status due to what people have learnt from them.
possessions contribute to who you are - william james
>also how people choose to 'groom' themselves
(Background info)
p.4 - 'according to historians, the culture of consumption in Europe started before the industrial revolution (fairchild 1998)'
ref: Fairchilds, C. (1998). Consumption un early modern Europe: A review article. Comparative studies in Society and History, 35, 850-858
p.5 - consumer-related industries grew after the industrial rev - with the increase in population competition rose between the manufacturers and so did the pressure to promote the products.
- first advertising agency opened in 1840s by Volney Palmer (Fox, 1984) only offered limited services, mostly for slots for ads in newspapers.
- bigger shops started to arise - first being Le Bon Marché in Paris 1852 - one of the first places that got rid of haggling. Then others shortly followed, like Macy's in New York 1878.
(advertising)
p.7 - (schultz & schultz, 2004) playing with people's emotions, in particular sympathy made consumers the most likely to be open to suggestions produced by adverts.
Harvard ref: Cathrine Jansson-Boyd, 2010. Consumer Psychology. 1 Edition. Open University Press.
p.3 how consumption affect people's lives
>Products can hold social status due to what people have learnt from them.
possessions contribute to who you are - william james
>also how people choose to 'groom' themselves
(Background info)
p.4 - 'according to historians, the culture of consumption in Europe started before the industrial revolution (fairchild 1998)'
ref: Fairchilds, C. (1998). Consumption un early modern Europe: A review article. Comparative studies in Society and History, 35, 850-858
p.5 - consumer-related industries grew after the industrial rev - with the increase in population competition rose between the manufacturers and so did the pressure to promote the products.
- first advertising agency opened in 1840s by Volney Palmer (Fox, 1984) only offered limited services, mostly for slots for ads in newspapers.
- bigger shops started to arise - first being Le Bon Marché in Paris 1852 - one of the first places that got rid of haggling. Then others shortly followed, like Macy's in New York 1878.
(advertising)
p.7 - (schultz & schultz, 2004) playing with people's emotions, in particular sympathy made consumers the most likely to be open to suggestions produced by adverts.
Sunday 11 September 2016
Consumer Culture
I think before I start looking into anything else, I need to fully research into consumer culture so I can get a better understanding of what it is and so will help me in the future when I come to refining my searches.
Books we have in the library i need to look at:
Consumer culture. / Lury, Celia (1996)
Consumer psychology. / Jansson-Boyd, Cathrine (2010)
Ads, fads and consumer culture. / Berger, Arthur Asa (2007)
Always on: advertising, marketing and media in an era of consumer control. / Vollmer, Chris Precourt, Geoffrey (2008)
Books we have in the library i need to look at:
Consumer culture. / Lury, Celia (1996)
Ads, fads and consumer culture. / Berger, Arthur Asa (2007)
Always on: advertising, marketing and media in an era of consumer control. / Vollmer, Chris Precourt, Geoffrey (2008)
Rethinking
So far I haven't found something really juice that I can sink my teeth into, I feel a bit like I'm lightly touching a few things and just kind of all over the place. I wanted to stop and have a rethink. I went back to the thing that I was most drawn to, the article about editorial illustration being dead. BUT I can't view the whole article without having a username and password for this american university... After searching the internet this is all I seemed to find linked to the article -
(a comment from someone that I found on another article about magazine covers)
Although I can't even view the whole article, I still think it might be interesting to investigate around the idea of how the consumer has shaped illustration, it seems, for the worst.
"viewers have so little time or skills anymore to decode complex covers. Sad but true"
I'm also trying to make sure that I'm always thinking about the practical side of the module too, and I think if I had a subject like this it gives me a chance to be satirical which I love doing.
Thursday 1 September 2016
'Market Illustration' book analysis
Harvard Ref:
Heller, S. and Arisman, M. (2009) Marketing illustration: New venues, new styles, new methods. New York, NY: Allworth Press,U.S.
INTRODUCTION:
The intro includes a letter from an illustrator who is worried for his future and the book is meant to reassure his worries.
he says: "The illustrators of today should no longer have to be subject to trends that cause their jobs to become rather short-lived. Instead, I would like to see illustrators become more known not only for their process, but their content value. When I say content value I am referring to what we choose to draw, not how we draw."
This is something that every illustrator (I like to think) also believes in and is something that does need to be addressed. Although this book was published in 2008 and still seems to be something that is talked about now. I'd actually say that it's actually happening more then ever before, illustrators seem to become slaves to the industry, churning tacky brightly coloured shit which apparently seems to bring much pleasure to the market. This is also to do with how we draw, so the market wants us to have this style (WHICH DOESN'T MEAN VOICE). I like to think of it like the soul of a human (the voice) and the outside exterior of a human (the style). You could dress yourself in some kind of cool fashion style, but doesn't necessarily reflect your thoughts or your voice or who you are. Anyway, the market wants us to have a style of how we draw but doesn't speak volumes or what you would like to say. Mark Rothko says "there is no such thing as a good painting about nothing." I too like this illustrator is also worried about this when it comes to it. I'd hate to have to produce something that I couldn't care about but the markets loved. It makes me feel like an empty machine.
anyway
The rest of the book is full of quotes from fellow artists/illustrators that say that the market wasn't really a problem for them. John Hendrix says that the market will come to you! You don't go to the market. Agreed by Yuko Shimizu who said that the internet and having websites means that you don't have to worry about markets because someone out there will like your work anyway. It's so easy to access other people's work now that it just isn't a problem.
Nora Krug says that the field of editorial illustration has been shrinking rapidly, which isn't really great to hear because I'm quite interested in this subject area. They go onto saying that new areas have emerged instead in the commercial fields - is this industry taking over????? I suppose it's good that there's now more sectors for illustrators to work in, but it makes it more likely for an illustrator to have to produce work that they don't really want to do.
actually
The more I think about this book and re reading over it, I think it's extremely one sided. Im sure that there is a lot of illustrators that create what they love and haven't had to work for the markets. I think that they've only asked the ones who work for themselves anyway, not giving very accurate representations. It's also an american book, I'm not sure if marketing in america is the same to here...
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