Consumer Culture

I think before I start looking into anything else, I need to fully research into consumer culture so I can get a better understanding of what it is and so will help me in the future when I come to refining my searches.

Books we have in the library i need to look at:

Consumer culture. / Lury, Celia (1996)

Consumer psychology. / Jansson-Boyd, Cathrine (2010)

Ads, fads and consumer culture. / Berger, Arthur Asa (2007)

Always on: advertising, marketing and media in an era of consumer control. / Vollmer, Chris  Precourt, Geoffrey (2008)