What is Disneyization?: "The process by which the principles of the Disney theme parks are coming to dominate more and more sectors of American society as well as the rest of the world."
Googling Disneyization: Came with extra sources that I could look at
Wiki - Disneyfication (also called Disneyization) is a term which describes the transformation of something, usually society at large, to resemble The Walt Disney Company's theme parks. The latter term appears in Andre Kehoe's 1991 book, "Christian Contradictions and the World Revolution": "This bogus culture imposed hour after hour on the people by the media is a serious interference with free thinking and therefore free action. It is part of what Peter K Fallon of New York University, in an admirable phrase, calls the Disneyisation of society."[1] The phrase later appears in Sharon Zukin's book, The Cultures of Cities (1996:128), and was popularized by Alan Bryman in a 2004 book, The Disneyization of Society. Disneyfication of urban space is explored in Jeff Ferrell's Tearing Down the Streets: Adventures in Urban Anarchy. Social scientists writing about urban transformation employ both terms.
French philosopher Jean Baudrillard: says that Disneyland is the most real place in the U.S. because it's not pretending to be something that it isn't. In his essay Simulations he writes:
"Disneyland is presented as imaginary in order to make us believe that the rest is real, when in fact all of Los Angeles and the America surrounding it are no longer real, but of the order of the hyper-real and of simulation."
^ I find this concept extremely interesting, but not sure if I can explore something that isn't necesarily linked to illustration. But, it does link closely to my Cop2 as I looked at McDonaldization, so I already have some general information on the subject. I also know that I can illustrate the subject successfully.
Useful quotes from book:
p.1 "The Disney theme park principles may well have leaked into our social institutions and practices without the aid of the parks themselves."
p.2 Dimensions of Disneyization:
"THEMING - Clothing institutions or objects in a narrative that is largely related to the institution or object to which it is applied, such as casino or restaurant with a wild west theme narrative;
HYBRIDD CONSUMPTION - A general trend whereby the forms of consumption associated with different institutional spheres become interlocked with each other and increasingly difficult to distinguish;
MERCHANDISING - The promotion and sale of goods in the form of or bearing copyright images and/or logos, including such products made under licence;
PERFORMATIVE LABOUR - The growing tendency for frontline service work to be viewed as a performance, especially one in which the deliberate display of a certain mood is seen as part of the labour involved in service work."
p.4 Disneyization parallels McDonaldization - Disneyization meant to be a slightly ironic yet serious adaptation of McDonaldization
'One of the main foundations for Disneyization is that of increasing the appeal of goods and services and the settings in which they are purveyed in the increasingly homogenised environments hat are products of Mcdonaldization.'
'In essence, Disneyization is about consumption.'
> consumption is disneyization's driving force.
'It exchanges the mundane blandness of homogenised consumption experiences with frequently spectacular experiences.'
> Disneyization seeks to remove a consumer's need for basic things and replace it with consumption beyond necessity
example given: 'eating in a standard McDonald's burger or burger king may fulfil the basic need of hunger cheaply and in a predictable environment, but Disneyized restaurants are likely to provide an experience that gives the impression of being different and even a sense of the dramatic while being in a location that perhaps increases the likelihood that the consumer will engage in other types of consumption, such as purchasing merchandise or participating in other activities in a hybrid consumption setting.'
^ this becomes more successful when accompanied with theming
http://www.ephemerajournal.org/sites/default/files/5-3hancock.pdf
^ an article that stems of this book
p.1 "The Disney theme park principles may well have leaked into our social institutions and practices without the aid of the parks themselves."
p.2 Dimensions of Disneyization:
"THEMING - Clothing institutions or objects in a narrative that is largely related to the institution or object to which it is applied, such as casino or restaurant with a wild west theme narrative;
HYBRIDD CONSUMPTION - A general trend whereby the forms of consumption associated with different institutional spheres become interlocked with each other and increasingly difficult to distinguish;
MERCHANDISING - The promotion and sale of goods in the form of or bearing copyright images and/or logos, including such products made under licence;
PERFORMATIVE LABOUR - The growing tendency for frontline service work to be viewed as a performance, especially one in which the deliberate display of a certain mood is seen as part of the labour involved in service work."
p.4 Disneyization parallels McDonaldization - Disneyization meant to be a slightly ironic yet serious adaptation of McDonaldization
'One of the main foundations for Disneyization is that of increasing the appeal of goods and services and the settings in which they are purveyed in the increasingly homogenised environments hat are products of Mcdonaldization.'
'In essence, Disneyization is about consumption.'
> consumption is disneyization's driving force.
'It exchanges the mundane blandness of homogenised consumption experiences with frequently spectacular experiences.'
> Disneyization seeks to remove a consumer's need for basic things and replace it with consumption beyond necessity
example given: 'eating in a standard McDonald's burger or burger king may fulfil the basic need of hunger cheaply and in a predictable environment, but Disneyized restaurants are likely to provide an experience that gives the impression of being different and even a sense of the dramatic while being in a location that perhaps increases the likelihood that the consumer will engage in other types of consumption, such as purchasing merchandise or participating in other activities in a hybrid consumption setting.'
^ this becomes more successful when accompanied with theming
http://www.ephemerajournal.org/sites/default/files/5-3hancock.pdf
^ an article that stems of this book
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