Notes: Hyperreal.life : The New Paradigm of Visual Culture

Hyperreal.life : The New Paradigm of Visual Culture

Shakeil Greeley
http://hyperreal.life/essay/

Snippets of importance 

'In these massive representations of reality, Eco pointed to examples like the Epcot Center, which acts as a condensed, commercialized, and idealized representation of the world. Eco later defined hyperreality as “The authentic fake,” further blurring the line between what is real and what is not.'

'Firstly, hyperreality is pervasive and is tied to current economic systems. Hyperreality can affect how people perceive both themselves, as well as the world. Hyperreality compounds upon itself. Hyperreality smuggles in traces of the supernormal, but is far less obvious than an oversized egg.'

'However, in 2015, the spectacle has become so ingrained into the public’s visual language that we don’t just absorb spectacles, we communicate with them.'

'Hyperreal content operates under the presumption of being real to some degree, yet is inherently more shocking, attractive, perfect, etc. than its real counterpart, just like the supernormal stimulus that is amplified to elicit a more powerful response.'

'Made by people for people, people may not always be aware that they are creating or consuming hyperreality'

'surface appearance of things is more important than the underlying complexity of something (if there is any), and images are used primarily to incite a response or address a want or need.'