Pleasure Island is a bizarre theme park in the story of Pinocchio. It's a place where bad/stupid boys are lured to to do whatever they want- smoke, drink, destroy eat. Then after all this, they turn into donkeys for their behaviour by the weird creepy coachman. It's a weird thought that this is actually meant to be in a story line of a child's film, as the connotations are explicit, but as an adult it's interesting to see.
My mum would always compare holiday destinations like Zante and Aya Napa to Pleasure Island, because they're unreal places full of activities to do what you wanted to do without any consequences. My point being in relation to what I'm looking at is the creation of using a space to allow you to exploit your needs/and or wants, being simulated from models or defined by reference to models (hyperreality). It's full of temptation to that of it's audience, similar to shopping centres and casinos. The people in charge of these sectors know who their audience are and so what is needed to be there for their clients to be there (and spend their money) for the longest time possible - hyper consumption. It's interesting to see how this has been captured so early on (1940s) and depicted in film so clearly is something that has been around for a long period of time.
(article about the dark side of Pinocchio)
the clip of Please Island
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