Tuesday, 8 November 2016

False Consciousness & Commodity Fetish

noun :
(especially in Marxist theory) a way of thinking that prevents a person from perceiving the true nature of their social or economic situation.

In terms of consumption - a person consumes because they think it's something that they need because that is how it is shown to be - through advertising. We are duped to believe it's a necessity where it's actually completely materialistic

Social exchanges amongst each other for money/commodities - which never used to be the case. Money has become everything - capitalism
>Doesn't see you as a person see you as an object.

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