Questions for case study

> I need these questions to be open ended and allows me to have the opportunity to go with a follow up question of the back of their response. They also can't be really direct and too obvious to what I want to get out of it.

> I would want my results from my focus group to correlate with my research, that the theories are true, these being:

-stay longer 

-destination

-theming 

1. Would you visit the shopping centre with the sole intention of browsing? Why?

“the process ensures a steady flow of shoppers or even strollers, window shoppers and ‘hangers-out’, elderly people savouring the lively crowd, or adolescent ‘mall-rats’ and mall-bunnies’ as one journalist called them (Kowinski 1985)” (Shields, 1992)

2. A side from the retail element, are there any sites in (shopping centre) that you regularly visit? Why?

hybrid consumption

3. When you're at the shopping centre, would you share your location on social media? Why?
what i want to say - that shopping is all about the experience rather than a status symbol 

4. If you are unfamiliar with a shop, but like the window display, would you still go in? Why?
aesthetics

5. Would you go the shopping centre just to go to a restaurant or the cinema? If so, why?
hybrid consumption, destination theory 

6. What emotions do you generally feel when at the shopping centre? Why?

'you feel good about where you are. And when people feel good they tend to want to stay longer'

7. (Shopping centre name) is one of the most popular shopping centres in the UK, why do you think this is?

Bluewater focus group
Participant 1 - 50 - male
Participant 2 - 46 - female
Participant 3 - 24 - male
Participant 4 - 18 - female

Trafford Centre interview
Participant 5 - 20 - female

MetroCentre interview
Participant 6 - 25 - male